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FAQs

Frequently Asked Questions

Q: What if I need to make updates to my website?

A: If you desire to make updates to your website you will have full access to do so yourself if necessary. Otherwise, our team can handle your updates easily and quickly as a part of your retainer.

Q: What is server-side maintenance?

A: Server-side maintenance is maintaining the health of your website, protecting it from malware and malfunction. We like to tell people that it is like an oil change for your car. Server-side maintenance is included in your retainer.

Q: What is website hosting:

A: Website hosting is like renting space on the internet for your website. When someone types your website’s address, the hosting service retrieves and displays your site’s content, making it accessible to visitors worldwide. It’s essentially the online home for your website, providing the necessary infrastructure for it to be seen and interacted with on the internet. SPG offers hosting free for clients who are on retainer.

Q: What is a domain name?

A: A domain name is like your website’s address on the internet—think of it as your online home’s unique label. When people type this name into their web browser, it directs them to your website, allowing them to easily find and access your online space. In simple terms, it’s what users type to visit your site, like a virtual street address for your online presence. A perfect example is: ‘www.sodapopgraphics.com’.

Q: How do I get more traffic to my site?

A: This is a great question. Many people think that traffic just comes to your site automatically once it’s built. That is not the case. Organically it can take years to grow in the search engines. Therefore, we offer services like:

  • Search Engine Optimization (SEO): Optimizing your website for search engines helps improve its visibility in search results, attracting more organic traffic.
  • Content Marketing: Creating high-quality, relevant content can attract and engage your target audience, driving traffic to your site.
  • Social Media Marketing: Utilizing social media platforms to share content, engage with your audience, and drive traffic back to your website.
  • Email Marketing: Sending targeted and compelling emails can bring visitors back to your site, especially if you provide valuable content or promotions.
  • Online Advertising (PPC): Pay-per-click advertising on platforms like Google Ads can bring immediate traffic by targeting specific keywords or demographics.
  • Influencer Marketing: Partnering with influencers in your industry can expose your website to their followers, driving traffic through their endorsement.
  • Guest Blogging: Writing guest posts for other reputable websites in your niche can introduce your brand to new audiences and bring traffic back to your site.
  • Affiliate Marketing: Having affiliates promote your products or services in exchange for a commission can increase your reach and drive traffic.
  • Online Partnerships: Collaborating with other businesses or websites for cross-promotion can bring mutual benefits and increase your website traffic.
  • Referral Programs: Encouraging your existing audience to refer others to your site through incentives or rewards.

Remember, the effectiveness of these strategies depends on your specific business, target audience, and industry. It’s often beneficial to use a combination of these services to create a comprehensive and effective traffic growth strategy.

Q: How do I make changes myself to my WordPress site?

A: When you have a username and password for your WordPress website, you can easily edit any content you want. Simply log in, go to “Pages” or “Posts,” select what you want to change, use the block editor to edit text or add images, save your changes, and preview before publishing. You can also customize your site’s appearance and explore plugins for additional features. Keeping your username and password secure ensures you have control over your website’s content and design. We will provide you with training and a manual for help.