Cindy Riedel is a seasoned executive leader, entrepreneur, and operations strategist with more than 20 years of experience driving business transformation, operational excellence, and technology innovation across healthcare, IT, and startup environments.
With a strong background in business operations, product development, and data-driven strategy, Cindy has built and led high-performing teams, streamlined complex workflows, and implemented scalable systems that improve efficiency, profitability, and customer experience. Her expertise spans operational leadership, cross-functional team management, process optimization, technology integration, and digital transformation.
Throughout her career, Cindy has held senior leadership positions where she oversaw large-scale initiatives involving clinical operations, healthcare technology, product ownership, application development, analytics, and enterprise software implementations. She has extensive experience translating business vision into actionable strategies, aligning operations with growth goals, and executing initiatives from concept through launch.
In addition to her corporate leadership experience, Cindy is the Founder & CEO of Just Because Love Does™, a purpose-driven apparel company focused on restoring dignity and comfort through medically adaptive clothing. She is also the founder of the Just Because Love Does Foundation, a nonprofit organization dedicated to supporting healing, wellness, and community impact. As a founder, she has led all aspects of business operations including branding, product development, supply chain strategy, fundraising, investor relations, marketing oversight, and e-commerce operations.
Cindy’s unique combination of operational discipline, entrepreneurial vision, and technical expertise makes her exceptionally well-suited for a Chief Operating Officer role within a marketing firm. She brings a strategic mindset with hands-on execution experience, ensuring that creative vision is backed by strong infrastructure, efficient processes, measurable KPIs, and scalable growth strategies.